A few ways I strategically market your property…


When it comes to reaching potential buyers in the luxury marketplace, no corporate real estate publication comes close to matching the effectiveness of the Previews’ magazine. The key to effective magazine advertising is distribution. Maximizing exposure for an exceptional property means targeting potential buyers not only in the United States, but throughout the world.

Unparalleled National and International Reach Four times a year, the Previews’ magazine can be found in the pages of Unique Homes, the preeminent magazine of luxury real estate. By utilizing Unique Homes as the main distribution vehicle for our magazine, we benefit from their extensive paid circulation the largest of any magazine of its kind.

The Previews’ magazine is seen by:

  • Qualified prospects in all 50 states, and in over 80 countries around the world
  • Fortune 500 CEO’s
  • Leaders of Japanese firms in the U.S.
  • Ambassadors
  • Passengers on luxury cruise lines and international airlines
  • Hollywood celebrities and major sports figures

Average net worth of the newsstand reader: $2.7 Million

Average net worth of the subscriber: $2 million

Targeted Regional and Local Exposure

We conduct an extensive direct mail campaign, distributing more than 30,000 copies of the magazine to a targeted list of potential buyers in the area’s most affluent markets. Of all the corporate luxury real estate publications available in Southern California, none can offer the distribution of the Previews’ magazine. With a single ad, we are able to give the Previews” property exposure on a local, regional, national and international scale.

Total Circulation and Distribution:

  • Unique Homes Readership
  • Unique Homes Targeted Bonus Distribution
  • Previews’ of Southern California Direct Mail Distribution
  • Nationwide Distribution to Previews’ Specialists
  • International Advertising Through Unique Homes Magazine


When creating a marketing plan for a Previews’ property, our approach is focused: finding the qualified buyer. This planning requires careful selection of media most likely to reach the right prospects

The demographics of the Wall Street Journal make it an intelligent choice for advertising luxury real estate. The Journal attracts an audience with:

  • an average household income of $197,000
  • an average net worth over $1.76 million
  • 86% own a main residence
  • 19% own a seasonal/weekend home

Our monthly advertising program, showcasing some of the finest Previews’ properties available in Southern California, draws the attention of a targeted group of affluent home buyers. By listing your exceptional property with Coldwell Banker, you can take immediate advantage of our marketing partnership with The Wall Street Journal