When an exceptional property is selected for the Coldwell Banker Previews’ program, it becomes part of the most comprehensive and preeminent system for the marketing of luxury properties in North America. The marketing resources available and utilized with the Coldwell Banker Previews’ Program are many.

  • Internet and World Wide Web presence and exposure
  • HFS Mobility Services, Inc.
  • Coldwell Banker Referral Network
  • Advertising: National network television and radio, cable television, national print advertising and our larger than local corporate identity advertising and public relations programs
  • Advertising: Internationally, nationally, locally, and specialty markets
  • Public Relations and press release exposure
  • Direct Mail: Target brokers, Previews’ offices and Coldwell Banker special markets
  • Networking: Internal, external, client base, Boards of Realtors’, referral networks,
  • Multiple Listing Services, Realtor’ organizations, professional organizations
  • Full color property brochures
  • It takes superior marketing resources to successfully target the affluent buyer on an international scale. Only the Coldwell Banker Previews’ Program can provide all of these resources.

“Coldwell Banker advertising and public relations programs are among the most comprehensive and effective in the real estate industry.”

We invest millions of dollars in the U.S. and Canada each year in national advertising and public relations designed to help attract home buyers to Coldwell Banker properties. Our advertising resources include:

  • Network television and radio
  • Cable television
  • National print advertising
  • Extensive local advertising in a variety of media
  • Frequent reference to Coldwell Banker as the authoritative source for real estate
  • Information in national newspapers and magazines