What my clients say

During the past 26 years in real estate, I have built relationships. Each person I work with has special requirements. In listening to my clients, I am able to find the best solution for them. Due to my thorough, patient and detailed approach, my clients continue to come back for future sales and frequently refer me to their family and friends. The following are a few letters to help illustrate what I do for my clients, and to show you what has helped place me in the top 100 out of 4,100 Coldwell Banker agents in Southern California.

Please read about what my clients have to say.

“… you went above and beyond any other broker in showing us homes that fit into our criteria including several houses that were not yet listed.”

“…both being attorneys, we felt that we could best represent ourselves in any real estate transaction. We certainly couldn’t have been more wrong… From the beginning of this process until you handed us the keys to our new home, we have been nothing less than impressed with your representation of us.”

“…we just sat back and watched with amazement. ‘Can’t be done’ is not in Judy’s language.”

“…We have done 8 transactions in 10 years… She has a keen eye for value and a passion for doing her work well and never compromising her ethics.”

“…I used to consider real estate agents as a necessary evil in the lives of my clients and a thorn in my side. Then I had the pleasure of encountering you on a transaction where I represented the buyer and you the seller…”

“…Judy represented us both on the purchase of the home and on its recent sale. In both cases, the house sold within the first few days of its listing… When we were the buyers, Judy managed to keep us out of a multiple-offer situation, and when we were the sellers, she was able to engineer one.”

“…After the agreement was reached on price, you continued to work with the buyers, escrow, contractors, air conditioning people, roofers, painters, pool men, etc… so that the escrow closed smoothly, 3 days ahead of schedule.”

Coldwell Banker Online


Through Coldwell Banker Online, your property will receive international exposure on the Internet. Our Web site currently averages 3 million hits per week.

Coldwell Banker was the first national real estate company to introduce its own World Wide Web site on the Internet (http://www.coldwellbanker.com). No other real estate company gives properties greater exposure to potential buyers.

Coldwell Banker supports its site with national television, print and radio advertising to draw millions of prospective new buyers directly to our site.

  • An estimated 50 million computer users worldwide will have immediate access to information about your property including a color photo, 24 hours a day, seven days a week.
  • A potential buyer who wants to learn more about your property can contact your Previews’ Specialist immediately using the e-mail capability of Coldwell Banker Online.
  • Coldwell Banker Online is unmatched as a resource for promoting your property beyond the local market.

COLDWELL BANKER, Expect the Best

Experience The marketing experience of Coldwell Banker is second to none. Real Trends magazine named Coldwell Banker the #1 residential real estate company in the nation for the sixth consecutive year.

Professionalism ~ The professionalism of every Coldwell Banker sales associate is a result of that person’s dedication to being the best in the business. Coldwell Banker sales associates are career oriented, experienced, full-time professionals, competent in today’s marketplace.

Integrity For over nine decades, the integrity of Coldwell Banker has been the unquestioned standard of the industry. The trust that Coldwell Banker sales associates have earned sets them apart from the rest.

Knowledge Coldwell Banker sales associates learn their territory and know their real estate business inside out like no other real estate representative. This in-depth knowledge is unsurpassed in the industry.

Ability In real estate, the cost is the same for top of the line representation as it is for a less than top quality professional. Coldwell Banker maintains a team of sales associates with superior ability why accept less?


The Coldwell Banker Classified Advertising Program is based on careful evaluation of market penetration. This guarantees effective advertising in the most appropriate publications. A property may be scheduled to appear in one or more of our full page ads in the major daily newspapers, or in one of the many local or specialty newspapers in your community. The marketing planned for your property is supported by national television and radio advertising that has made the Coldwell Banker name prominent nationwide.

  • Publicity each week, press releases are sent to over 100 newspapers in which we advertise throughout Southern California. These stories are then featured in the real estate section according to the newspaper’s available space. Publicity is an added feature to the campaign we have planned for your property
  • Coldwell Banker Homes Magazine In addition to the newspapers listed here, Coldwell Banker offers valuable exposure in our exclusive Coldwell Banker Homes magazine. This high visibility buyer’s guide showcases every Coldwell Banker property, every day until it’s sold. The magazine is distributed throughout Southern California in key shopping locations and Coldwell Banker offices.

Coldwell Banker advertises alternately in select local and regional media including but not limited to this these publications.

The Acorn, Beach & Bay,, Beacon, Beverly Hills Courier

Beverly Hills (213), Blade Citizen, The Brentwood News

Carlsbad Sun, Carmel Valley News, Chula Vista Star News

Claremont Courier, Coronado Eagle, Coronado Journal

The Coaster, Daily News, Daily Pilot

Del Mar Sun, Encinitas Sun, Glendale Leader

Harmon Homes, Homes & Land, Irvine World News

La Jolla Light, Larchmont Chronicle, L.A. Times

Long Beach Press Telegram, North County News

Orange County Register, Palisades Post

Palos Verdes News, Pasadena Star News, Penasquitos News

PennySaver, Poway News Chieftan, Rancho Santa Fe Review

San Diego Union Tribune, San Gabriel Valley Tribune

San Marino Tribune, Santa Barbara Magazine

Santa Barbara News Press, Santa Monica Outlook

South Bay Weekly, South County News

South Pasadena Review, Thousand Oaks News Chronicle


When an exceptional property is selected for the Coldwell Banker Previews’ program, it becomes part of the most comprehensive and preeminent system for the marketing of luxury properties in North America. The marketing resources available and utilized with the Coldwell Banker Previews’ Program are many.

  • Internet and World Wide Web presence and exposure
  • HFS Mobility Services, Inc.
  • Coldwell Banker Referral Network
  • Advertising: National network television and radio, cable television, national print advertising and our larger than local corporate identity advertising and public relations programs
  • Advertising: Internationally, nationally, locally, and specialty markets
  • Public Relations and press release exposure
  • Direct Mail: Target brokers, Previews’ offices and Coldwell Banker special markets
  • Networking: Internal, external, client base, Boards of Realtors’, referral networks,
  • Multiple Listing Services, Realtor’ organizations, professional organizations
  • Full color property brochures
  • It takes superior marketing resources to successfully target the affluent buyer on an international scale. Only the Coldwell Banker Previews’ Program can provide all of these resources.

“Coldwell Banker advertising and public relations programs are among the most comprehensive and effective in the real estate industry.”

We invest millions of dollars in the U.S. and Canada each year in national advertising and public relations designed to help attract home buyers to Coldwell Banker properties. Our advertising resources include:

  • Network television and radio
  • Cable television
  • National print advertising
  • Extensive local advertising in a variety of media
  • Frequent reference to Coldwell Banker as the authoritative source for real estate
  • Information in national newspapers and magazines


A few ways I strategically market your property…


When it comes to reaching potential buyers in the luxury marketplace, no corporate real estate publication comes close to matching the effectiveness of the Previews’ magazine. The key to effective magazine advertising is distribution. Maximizing exposure for an exceptional property means targeting potential buyers not only in the United States, but throughout the world.

Unparalleled National and International Reach Four times a year, the Previews’ magazine can be found in the pages of Unique Homes, the preeminent magazine of luxury real estate. By utilizing Unique Homes as the main distribution vehicle for our magazine, we benefit from their extensive paid circulation the largest of any magazine of its kind.

The Previews’ magazine is seen by:

  • Qualified prospects in all 50 states, and in over 80 countries around the world
  • Fortune 500 CEO’s
  • Leaders of Japanese firms in the U.S.
  • Ambassadors
  • Passengers on luxury cruise lines and international airlines
  • Hollywood celebrities and major sports figures

Average net worth of the newsstand reader: $2.7 Million

Average net worth of the subscriber: $2 million

Targeted Regional and Local Exposure

We conduct an extensive direct mail campaign, distributing more than 30,000 copies of the magazine to a targeted list of potential buyers in the area’s most affluent markets. Of all the corporate luxury real estate publications available in Southern California, none can offer the distribution of the Previews’ magazine. With a single ad, we are able to give the Previews” property exposure on a local, regional, national and international scale.

Total Circulation and Distribution:

  • Unique Homes Readership
  • Unique Homes Targeted Bonus Distribution
  • Previews’ of Southern California Direct Mail Distribution
  • Nationwide Distribution to Previews’ Specialists
  • International Advertising Through Unique Homes Magazine


When creating a marketing plan for a Previews’ property, our approach is focused: finding the qualified buyer. This planning requires careful selection of media most likely to reach the right prospects

The demographics of the Wall Street Journal make it an intelligent choice for advertising luxury real estate. The Journal attracts an audience with:

  • an average household income of $197,000
  • an average net worth over $1.76 million
  • 86% own a main residence
  • 19% own a seasonal/weekend home

Our monthly advertising program, showcasing some of the finest Previews’ properties available in Southern California, draws the attention of a targeted group of affluent home buyers. By listing your exceptional property with Coldwell Banker, you can take immediate advantage of our marketing partnership with The Wall Street Journal

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